After carrying out extensive research on the choice of colour for my final design I decided to go with orange and blue as they are opposite sides of the spectrum and therefore will produce an aesthetically pleasing ‘clash’.
Here’s an article that explains why! – http://www.apartmenttherapy.com/color-theory-101-making-complementary-colors-work-for-you-179143
Below are some influences of posters that use Helvetica and are just generally pretty cool! I particularly like it when the titles are altered and split as it allows you to take it in and pay more attention to it…
For my final project I have decided to have a simplistic design that primarily incorporates and focusses around type. The Experimental Jet Set designers from Holland have been of particular influence to me due to the minimalist style they use, and I very much like the use of the timeless classic that is the Helvetica typeface. Here are some examples of the styles I liked from them below:
I particularly like when they repeat the same words and lettering over and over and they alter the alignment/positioning on the page to draw greater attention to it. It gives it a more ‘wholesome’ look that I wish to encapsulate. I also like the use of simple colour that does well to create a clash that simultaneously compliments the overall look of the design.
Using InDesign I arranged five square/rectangle boxes inside a ten inch grid that (I hope!) have achieved compositional balance, tension and depth:
I included a variety of different type styles, which ranged from old style italic serifs to more geometric slab serifs. To create a unique contrast between the text boxes I decided to drastically alter each layer of text to make them a lot more distinct. The formatting of each was different, which included differing text flows, font sizes, colour, leading and kerning of text. Words within each text box were individually altered (i.e. words made larger and bold) to highlight them as well as changing their colour. The box on the mid-right hand side of the page is purposefully illegible in order to create a sort of desired artistic effect. Similarly the bottom right text box includes larger fonts which increased spacing, and bleeds out of the page rto reinforce the illusion of amplification and recession.
I’ve compiled a bunch of design images that I find particularly inspirational and have an affinity to. The design production company Santa Monica has produced a variety of simplistically effective designs that I hope to emulate in my own future designs.
Whilst undergoing a spot of research for the first homework task of the year (yaaaaay #sarcasm) I came across a few interesting and inspirational images. I firstly decided to search things I’m into – i.e. games (mass effect), music (Red Hot Chili Peppers,) and films (Matrix etc). However I soon realised that this was not a great way to go as there are only a handful of so called ‘inspirational’ design associated with these. I therefore took it upon myself to actually search ‘good design’ into Google (my best friend) and lo and behold, I came across some great results! Here’s the best laid out site:
It includes a plethora of really cool images, and I was particularly drawn to a kind of simplistic style framework that came together to produce something with a degree of complexity in the Santa Monica brand below:
An accurate depiction of me during one of Andrew Duff’s famous YouTube tutorial videos…
Having never really practiced any serious form of digital/graphic design work I’m not completely ashamed to admit that tackling this course does seem a little daunting! I fret not however as I have complete trust in my tutors and the many hours of tutorial video watching ahead of me to aid me in my plight. It’s amazing how much of this stuff we take for granted – I never realised the importance of small things such as font and graphic design (especially after watching the Helvetica documentary in class) and how their differing subtleties can affect our behaviour in instances such as advertising, or for instructional purposes.
My aims for the course are to gain a wider knowledge and grasp for digital media, and hopefully to learn how to effectively use useful programmes to produce artistically clear work. I look forward to the coming term and what awaits – bring on the next tutorial video…